Now, for the first time, we're re-animating the Reindeer Moss legacy in an artisan-made vodka that's pure, clean, and spirited.
Coming in 2020.
For centuries, Norwegians and Swedes have made a special kind of vodka enhanced with a touch of Reindeer Moss.
Reindeer Moss is the Scandinavian super lichen. Its curative herbal powers are legendary. There's even a story that it helped win WW2, serving as survival rations for a starving commando unit as it went deep behind enemy lines to disable a Nazi doomsday device.
We control the Reindeer Moss trademark.