For centuries, Norwegians, Danes, and Swedes have made a special kind of vodka enhanced with a touch of Reindeer Moss. 

Reindeer Moss is the Scandinavian super lichen.  Its curative herbal powers are legendary.  There's even a story that it helped win WW2, serving as survival rations for a starving commando unit as it went deep behind enemy lines to disable a Nazi doomsday device. 

It's What Thor Drinks


Now, for the first time, we're re-animating the Reindeer Moss legacy in an artisan-made vodka that's pure, clean, and spirited.

Coming in 2022.


a D'Andrea / Bravo venture

We control the Reindeer Moss trademark.