Story Foundry LLC
Creating compelling mission-driven content and strategic communications
Using the power of story to enhance brands and drive messaging that connects people
Stories are my life. I've written books and directed films that inspire and shine light on important subjects. I've also used the power of story to create brands and campaigns that have generated millions in revenue, rallied people to causes, boosted morale, and saved lives. Because stories drive change.
The story at the heart of SoldierFuel energy bars:
Creating a business to solve a problem
After discovering that civilian Army bureaucrats were pumping dangerous trans fat into Soldiers via their rations, I pioneered the movement to end trans fat in troop feeding. My brothers and I became the Army’s R&D partner in performance nutrition, and we created the healthier (and zero trans-fat) Soldier Fuel energy bar. Soldier Fuel is now featured in the U.S. Special Operations Forces Nutrition Guide and used by militaries worldwide.