Using the power of story to create mission-driven content
and game-changing ventures
The Story Foundry
Stories are my life. I've written books, directed films, and created story-driven brands and campaigns that inspire, unite, shed light, rally people to causes, boost morale, and save lives. Because stories drive change.
A new way to disrupt suicide
I noticed that our book was making some readers decide not to commit suicide
So I created an initiative that builds on that effect and amplifies it — focusing on survivors of suicide as a lifeline for those currently grappling with it.
The story at the heart of SoldierFuel energy bars:
Creating a business to solve a problem
After discovering that civilian Army bureaucrats were pumping dangerous trans fat into Soldiers via their rations, I pioneered the movement to end trans fat in troop feeding. My brothers and I became the Army’s R&D partner in performance nutrition, and we created the healthier (and zero trans-fat) Soldier Fuel energy bar. Soldier Fuel is now featured in the U.S. Special Operations Forces Nutrition Guide and used by militaries worldwide.